The Global Communication Institute (GlobCom) is dedicated to preparing the next generation of public relations professionals to navigate global challenges. Serving as a vibrant platform for real-world learning and research in global communication, GlobCom brings together students, educators, and industry professionals through initiatives like the GlobCom Project. With a commitment to advancing global strategic communication education, the Institute fosters research and insights that shape best practices in cross-cultural communication in an interconnected world.
The Global Communications Project is an international project run by 15 universities of 15 countries in 5 continents. The participating students will be in their 2nd or 3rd year.
About 7 to 10 international teams are formed. Each team gets the same PR briefing and has to develop a presentation of a PR problem – as in a real pitch – which has to be presented at the end of the project. The virtual teams collaborate using the interactive tools of this website as well as E-Mail, Skype, facebook, twitter and other means of their choice.
The seven tasks of the project are:
- 1
to collaborate in a multicultural team
- 2
to persuade through a presentation
- 3
to overcome cultural barriers
- 4
to act together online in a virtual team
- 5
to work as an agency solving a global PR issue
- 6
to recognize the strength of cultural diversity presentation_collage
- 7
to learn implementing global strategies locally
The Global Communication Institute e.V. (founded in 2008 as a German charity organisation) is the carrier of the GlobCom Project. Its functions are:
- creating the platform of a worldwide intercultural collaboration among students and lecturers in the field of communication and public relations
- executing common university projects including international conferences and scientific publications
- promoting internships of students
- creating and supporting an international network of alumnis / former students
